Citizens Market Executive for Business Banking, Nuno Francisco, appeared on the latest episode of “Minding Your Business” on News 12+ to discuss the bank’s Jersey Shops community program. The initiative is a partnership between Citizens and the New Jersey Devils NHL team.
The Jersey Shops program provides four winners per season with a $5,000 award, promotional opportunities on the Devils’ website, and access to business resources through Luminary. Francisco explained his involvement in supporting small businesses: “One of the most rewarding pieces of the job is to kind of be able to sit in with those folks and see how the money’s impacting them, what their story is, [and] learn how they got into business,” he said. “That’s really the best part, is getting an understanding of under the hood really what’s going on with folks and how they’re driving the success.”
“Minding Your Business” is produced by the New Jersey Business and Industry Association (NJBIA), which has been recognized with seven Telly Awards over three years, including a gold 2024 Telly in the Interview & Talk Show category. The show airs weekly on News 12+, at 9:30 a.m. every Saturday and Sunday, and at 7:30 p.m. on Saturday.
The NJBIA serves as the largest statewide employer association in the United States, representing private-sector employers throughout New Jersey from various industries. It aims to advance its members’ competitive excellence and financial success by providing advocacy, information, cost-saving benefits, and fostering partnerships among businesses, government agencies, and academic institutions. Established in 1910 and based in Trenton, NJBIA is led by President and CEO Michele Siekerka. More details about NJBIA can be found on its official website.
